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Rummaging with Jenny Hwa of Loyale


Yay Jenny!

Heraty Law client Jenny Hwa of Loyale is featured in this week’s Time Out New York.

After working for various fashion houses (Jill Stuart, Catherine Malandrino and Calypso, to name a few), Hwa came up with the idea of Loyale. Launched in the spring of 2005, Loyale was originally a line of eco-minded yoga wear. “The silhouettes for yoga clothing back then were frumpy,” explains Hwa. Since then the organic collection has become more fashion-oriented and Hwa has won multiple awards for her sustainable practices. “With eco, there’s a sense that you have to sacrifice something, but I’m trying to disprove that.”

Read the article for Jenny’s shopping tips. 



posted on Sunday, April 26th, 2009 at 10:14 am and is filed under loyale, clients, apparel, 2009, 2009 april, jenny hwa, eco-fashion, time out new york. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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